I have a Ph.D. in failing, and a Master’s in getting back up

Hey, I'm Ian.

With a bias for taking action, I’ve spent the past 17 years learning how to build brands and drive sales. I don’t play guessing games—I make strategic moves based on experimentation that turn startups into market leaders. Think of me as your growth partner, building marketing systems that don’t just ride trends but create them.

With my full-stack digital marketing skill set + founder experience, I’ve helped companies in Amsterdam, London, and across the U.S. nail their go-to-market strategies. I am in the trenches every day because I love what I do. From launching and scaling consumer products to AI-driven software, I’ve developed the right processes to deliver consistent results—all while pushing myself to grow in the process.

At Nike and RippleWorx, I've led digital transformations and game-changing product launches. At Therabody, I led product marketing through a rebrand and launch of new products, and at Restoic, I built an iPhone and Android app that’s been used by over 100,000 athletes. As an early employee at Jawbone, I began building my marketing framework, pushing annual sales to hit $600 million at their peak. And at Postmates, pre-Uber acquisition, I learned how to streamline operations for the biggest on-demand delivery fleet in North America.

It’s not just about results for me, either. As a dad of two, it’s about making an impact that matters.

If you’re looking for a marketing leader who gets results and acts like a true growth partner, let’s chat. I’d love to connect and figure out how we can crush your goals together!

Text me @ +1 (714) 330-1816